With global economics the way they are it would be redundant to rant and rave about the downsides of corporate fund-raising. Quick infusions of cash from venture capital firms and institutional lenders are on hold and it is what it is but companies are becoming creative and corporate attention is steering away from the problems and toward the solutions.

The US and Chinese markets are intertwined in many ways and now a new trend in finance is making the relationship even closer. It’s a fact that Chinese corporations are still trying to figure out how to make their domestic stock market profitable and stable. Many of these companies have global ambitions with unique technology solutions business products and strategies but because of the week Chinese economy (compared to the power of other currencies) they have no choice but to head to the Frankfurt Exchange or the OTCBB market here in the United States.

As a corporate consultant that facilitates the process of going public for both domestic and global entities I have received maybe 5 to 10 calls per year from Chinese companies wanting to set up American corporate subsidiaries to absorb their foreign corporations and trade on the Bulletin Boards but all that has changed. I now receive 5 to 10 calls from Chinese and Indian companies per week to take advantage of the global market place that centers around America’s gravitational pull.

If you would like to host a webinar, there are a few webinar tools you will need to be professional and effective.

Start planning your presentation by creating a webinar set-up sheet. On this sheet, list out the following:

- your webinar OBJECTIVE (sales, a phone appointment, education?)

- your webinar TITLE (this should be benefit driven)

- what you plan to COVER on your webinar

- “your STORY” (credentials or how you had the same problem and overcame it)

- CASE STUDIES (real-life examples of how you, or others you have helped, have been successful with your product or services)

- EDUCATION (killer tips and tricks they need to know to help overcome the “problem”)

- ROAD BLOCKS to success (These might be setbacks your viewers could face.)

- CALL TO ACTION (This is where you encourage them to act on what you’ve shown them. Go to your website, buy your product or service, or call for an appointment.)

The second webinar tool is a background template for your powerpoint presentation. When you create your template, include these things:

-background graphic – Create or have someone else create an appealing, memorable graphic that communicates the message of your webinar. Use it as the background graphic on your master slide.