Consider this: What is the number one reason people get online everyday? Simple. To get information. Google alone serves up 400 million searches per day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And when done correctly, you can get paid for it, too!

What is info marketing?

First, understand that this is the simplest kind of business there is. You create a product that provides information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?

How do you make it work?

We’ve established that it’s a simple concept. However, to succeed people need to want the information you’re providing. So the key is to figure out what people want. How can you find out what people want?

One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and you’ll get a good idea of the kinds of things people need help with. You’re looking for popular questions or common themes. For things that are causing people discomfort. Then just give them the answer in your ebook.

An encouraging word

If you’re worried about how to write and ebook. Think about this: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Focus on one article at a time. And when you’ve got a few finished, expand and embellish them and combine them into a single ebook.

So, what’s so great about ebooks? Funny you should ask . . . How about 7 reasons why:

1. Simplicity and ease

As soon as you have the pieces in place, it’s virtually maintenance free. There is almost no support. Which means there nothing for you to actually *do*. You’re building a completely automated business.

You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.

2. Repackaging

When you have a created a few information products. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. Versus multiple smaller ones.

3. Resellers

When you own the product, you can sell resell rights to it. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build an email list that you can sell other products to.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Affiliate, you say? Yes!

6. Affiliates

This is a real power strategy. When you own your own products. You’re able to let other people market it for you. How would you like to have an army of affiliates selling your products? You’ve got to have your own products to have affiliates.

7. Joint Ventures

Last, but definitely not least… Joint ventures are the biggest short cut to success known to man. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.

Summing it up

If you’re not convinced to start selling information products, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because you’re 100% in control. So just get started:

• Visit an “answers” site
• Discover what questions are being asked
• Start writing

Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.