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A Guide to SEO

by Matthew Kepnes

Search Engine Optimization is about getting your website ranked on Google and other search engines so you have frequent visitors to your site coming all the time. You want to rank high on Google and if you do, you will have good rankings in the other search engines. Like Ricky Bobby said in Talladega nights, if you arent first, youre last. In SEO, if you are not on the first page, you simply wont get that much traffic so the goal is to get to the first page and then #1 for your keyword.

How do we make our website appear in the search engine results? Or how do we optimize our website? We must first ensure that search engines crawl through our website. We can do this by submitting the websites to search engines. There are many factors that account in SEO and a good website will do all the practices to ensure that your website ranks high so people can find it.

Internal SEO is making sure your main keyword and related keywords are all over the place, the pages on your site are interlinked, and your photos have good Alt tags. If you do that, youll make your site Google friendly. This will help you rank high. The search engines need to know what your website is about and the easiest way to do that is to have the words you are talking about all over your website.

As you design websites, you want to keep SEO always in your mind. You want to make sure you have the proper tags, titles, and keywords in your post. Spiders won’t know what your website is about otherwise. A web page has a title, anchor text and meta tags. These should be chosen carefully. They should be brief as well as relevant. Make they as descriptive as possible but don’t “keyword stuff.”

The most important thing you can do is get keyworded links to your site. If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about should you do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links.

There are many things that need to be done to a website to make sure it is optimized. It is a lot of work and takes skilled people to do it. This why SEO jobs pay so much money. However, there are many things you can do to make sure your website ranks high without having to hire some one expensive.

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