A Search Engine Rankings Case Study Report

Link Building Dec 10, 2010 No Comments

Further down I’ve posted 2 search engine ranking reports for The Affinity Trading Group. To guard the privacy of my clients, I erased the keyword phrases by which they position for. Nonetheless, I do leave the # of queries as that illustrates the competition level and overall search significance. Although many individuals focus on ranking for huge volume terms, myself included, you should note that low volume keyword phrases are equally of the same quality since they do signify a highly defined particular market versus the more generic greater volume words and phrases and this highly targeted traffic is typically the kind of person that’s particularly hunting for that which you have to supply. To that note, keep in mind, my aim will be to position effectively for each of the desired keyword phrases as I do still focus with those biggies 😉

The initial document is an image snapshot of a analysis I ran at the end of August. Be aware that my Search engine optimization work with them started at the end of July so this August report consists of approximately one month of Seo work. In July they positioned for just a select few words with those keyword phrases ranking over 50 (1 being the initial position on page 1 and 50 being the last spot on page 5). So as you will find, within a month, I had been able to advance 14 words to the best 20 positions with 5 of them getting top 10. I do not have search values with this review but I will express that their month-to-month search volumes ranged from 1,500 to 22,000.

When I go into new task, I don’t waste time wishing to rank large worth keywords. I first pursue the lower level keywords and phrases for a couple of reasons. 1) They’ll advance a lot quicker consequently enabling you to attain some traffic straight away and 2) The work that is placed into developing these lower size key phrases will drip down and eventually assist the other higher volume search terms. Proper Seo is a lot like constructing a house. You must construct a formidable foundation with lower level keywords / phrases, create your walls with your mid level keywords so that you can have a strong framework to carry and maintain your bigger volume words (the roof).

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_ 08-2010.JPG

Now let us jump forward a few months towards the ending of this month (November). After downloading the below rankings review, you can see that decent improvement has been made. In addition to having more keywords enter into the best one hundred position, I was fortunate to improve the overall top twenty amount to 36 keywords (formerly fourteen) and the top 10 to 23 keywords and phrases (formerly 5). I was also able to rank nicely for some large volume keyword phrases with one possessing a competitive 450,000 monthly search volume keyword sitting nicely in the #11 spot.

The ten to twenty ranking spot can be a rough location to move up in as it might occasionally require months for high size words and phrases to get from say a #15 to #9 or #10, nonetheless I still observe very good success with these keywords and phrases and in due time, they’ll get there. Similar to everything else, the closer you reach the top, the considerably less space you will find.

Additionally, it is at this juncture when Affinity encounters that their traffic ratio has leaned to the side of search engine traffic meaning that +33% of their visitors are provided by search engines (primarily Google) whilst the other 2/3 is arising from direct connections and web site links.


With 18 years of marketing experience, Anthony Nunes provides SEO consulting services to help business owners efficiently increase web traffic. Affinity Trading is an online day trading company assisting retail traders to become professional proprietary day and scalp traders.

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Linda Greenthal