OK, forget everything you know about affiliate marketing. The tactics of the past few years just don’t work anymore. And if you don’t change your tactics, you cannot survive.

The big lie

You’ve probably heard how easy it is to start an affiliate business. This is partially true. It’s far easier that developing, selling and supporting your own product. But that doesn’t mean it’s easy.

Here’s the ugly truth

To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next do some keyword research. Then to use keyword-based advertising to send visitors to the product. And sit back and collect the profits. But, it’s all wrong.

Don’t bother with keywords

Keyword advertising used to work. But the competition has shot the price of keywords through the roof. It’s time for a paradigm shift.

A better way

There’s still hope. Here’s how to win at this game.

• Do CPA marketing instead of product promotion
• Do demographics research
• Market on display networks

Do CPA marketing instead of product promotion

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because your visitor doesn’t have to buy anything. Your commission is generated when they complete an “action”. Entering their email into a form, for example. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) But demographics are highly important. First you select your CPA offer. Next, you go to Quantcast.com. And research what kinds of people will be interested.

Market on display networks

So far, you’ve got your CPA offer and your target demographics. Display networks allow you to target demographics with your ads. Using image ads. No keywords required. And you’ll save a fortune. Keyword ads are expensive, but image ads are still cheap.

Summing it up

This is a great way to make money fast. Because it’s free to get started in CPA. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And getting them to take an action is much easier than making a sale.