It is a fact that Google and other search engines value content. This concept can be frustrating, as filling up some sites with content is not really natural, necessary, or valuable to the end user. Of course, in many cases it is very valuable, but there are only so many leather buying guides I want to see when I’m shopping for a wallet; it gets overdone really quickly. The fact is that content needs to be continually added to any site that needs to rank. So here are some basic ideas for how to incorporate continuous content into your site.

1. Blogs- Every site could stand to have a blog added in its format. You don’t need to have one, but if you can, by all means, add one. Be sure to link the blog to your homepage and to highlight the most current articles on your homepage, as well. You may think you don’t have anything to blog about, but here are some ideas to change your mind.

2. Article collections- You can choose to use these articles as resources on your webpage. Be sure categorize them using your keywords and update them continually.

3. User generated content: customer reviews of products (offer a coupon if they fill one out), customer testimonials, customer suggestions, customer top 5 lists.

4. Related companies, with a blurb about them, using affiliate links potentially to generate some other revenue.

Using any of these ideas will certainly increase your effectiveness as an online business. You will also be gaining value in relation to search engines. Creating a more user friendly website will only increase your revenue.