It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.

How do we get free traffic from Google?

You’ve experienced this process a lot of times. You visit your favorite search engine. Enter in a word or phrase you want to research. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. So the real question is how you get that free traffic.

You probably only visit a link or two from the first page of results. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.

This means that to get any real traffic you need to be on the first page in Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

Google needs to actually find your site in order to index it. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.

Twitter and Facebook updates are great places to put links to your site. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

There are three components of gaining ranking:

• Content
• Links
• Activity

SEO content

This is the SEO you do on your site itself. You need to make sure your content matches the search terms you’re going after. Obviously, the article you’re reading now is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. But also because other related words like traffic generation show up in it, as well.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Each of these plays a roles in Google determination about your site.

Your links

The next thing to consider is your links. This includes both the inbound and outbound links. With inbound links, you want to have more coming in than going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. And quantity is the key here – so do lots and lots.

Increasing your activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. One way to keep adding new content it through RSS feeds.

Comments from other people on your page are another fantastic way to keep your content updated. To get comments from others, you need to get others to visit your site. One simple method for doing this is to use forums.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. Then put a link to your site in your profile. This gets you inbound links. And it will also get real visitors to your site.

Conclusion

Each step listed above is critical. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And you’re already too busy, so you mostly likely will never do any of it.

However, rank builder software exists. And it automates everything we’ve just talked about. So, use your time wisely and automated to tedious tasks. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.