‘I hit the motherload!’

As I mentioned in Myth #1, I was introduced to an Internet Marketing system filled with success stories, like, ‘I hit my first 5 figure month in only 3 months,’ ‘I sponsored 123 people in only three months,’ etc. I remember thinking, ‘I hit the motherload!’ You mean, all I have to do is set up this funnel, (did I mention that I didn’t even know what a funnel was?), and I will start generating 20 leads a day?

Quite the opposite. You see, these success stories are very intriguing, however, they aren’t very realistic to most. The second Myth to Internet Marketing is that there are no skills to develop. You throw up a funnel and people are ‘attracted to you,’ hence the name Mike Dillard so eloquently termed, ‘Magnetic Sponsoring.’

It’s ‘…a load of crap!’

Load…of….crap. Not so. There are as any casualties of Internet Marketing as there are to Network Marketing. You see, in building a network marketing business traditionally, offline, there are skills that need to be honed…i.e. communication, listening, how & when to present your opportunity, etc. Most newbies think it’s a matter of going door-to-door hanging crap on people’s doors, asking everyone that breathes if they want to earn more money, hosting hotel meetings, etc. Not so. There is a skillset needed, and most newbies (97% to be exact) try the above, fail miserably and quit, telling everyone their company was a scam. A select few (3%) will learn the skills, practice the skills and find success with the skills!

‘…they think they are an internet marketer because…’

Sadly and a great disappointment to some, internet marketing holds the same statistics. Most newbies will throw up a sales funnel, go to Facebook and Twitter and tell everyone to ‘check out their link.’ Now, they think they are an internet marketer because that link isn’t their primary business overview. They don’t get leads, they don’t sponsor anyone into their primary and they quit saying the online marketing system they became part of was a ‘sham and doesn’t work.’

Quite frankly, that kind of attitude comes from those who don’t want it badly enough. Simple. Those who DO want it, realize that a new skill set is needed and are willing to put in the time & money in to learn and practice those skills

As with offline marketing of a network marketing business, we have to know how to ‘talk to, appeal to, attract people’ to WANT to work with us. We have to learn who we want on our team, so we know who we want to ‘speak to’ online and build a rapport with. From there, we must know how to funnel them properly to our sales funnel and ‘attract’ them to us. Then our offline skills come into play. We connect over the phone, we continue to build rapport and we ‘close’ these people into our primary business.

In fact, ‘there is a skill set….’

There’s a strategy in article marketing, PPC, video marketing, etc. There is a skill set we need to practice in order to drive people to us. We can’t just put an ad on Google and wait for people to flock to our website. There is a skillset underneath that…i.e. copywriting, having an enticing offer, having something of VALUE for that prospect. There is a skill set to follow up, present and to build trust. ‘a select few will realize the golden nugget….

To find the ‘golden nugget,’ view the extended article titled, ‘Four Online MLM Myths – Myth #2.‘ Vidette Vanderweide is an MLM veteran utilizing elite online marketing strategies to rapidly build her organization. She has also produced a Youtube video on this subject titled, ‘Four Online MLM Myths – Myth #2.‘