People who publish blogs have two main objectives, namely to get people to read what they have written, and then to ensure that those same people will return to the blog as often as possible. The only way to generate an income from your blog is to have as many visits to it as possible. However, if those people do not click on your AdSense links then you will not receive any payment generated by your blog. That is just the way that it works. So, whatever you decide to do with your blog, the same two objectives will still apply.

WHAT DO I MAKE MY BLOG ABOUT?

Every one who blogs knows this feeling all too well. After setting up your blog and placing the AdSense link in the most strategic point you can think of to ensure plenty of clicks, you find yourself staring at the text box and drawing a complete and total blank. We have all been through it many times. You are afflicted by a temporary, although frustrating condition, known as writer’s block. Oh sure, we are more than able too compose a decent few paragraphs by stringing sentences together, but for some reason, when faced with that text block we find we can not think of a single thing to write about. And we may begin to even doubt ourselves as we sit there staring at the screen. We ask ourselves who would be at all interested in what we have to say! But even worse than self-doubt is when you can think of nothing to write about. Fortunately, however, there are a few simple solutions that tackle this very common problem.

Although ad placement on your blog is important it is actually the easy part when you start your own blog. The difficulty comes in when you try to decide what your blog should actually pertain to. The reason for this is because you will need to write about it daily, so it needs to be both interesting and relevant in order to keep your visitors returning for more. If there are no visitors to your blog it cannot create an income.

Taking a child into a large, enticing toy store and telling them they can pick any toy there will invariably result in that child not knowing what to choose. Well, it is the same for you! Telling you to write about anything won’t help you very much, because the choices are simply too varied and overwhelming! You have far too many options to choose from, although it is true, it is your blog and you can write about whatever you want to write about.

You have two choices at the outset that you need to decide about. Either your blog will be one that does not earn money, a personal blog, or it is one that does. It is entirely up to you. You may choose to merely have a blog in which you write about yourself and your day to day experiences, that you intend only for your friends and family to visit. There is not much you would need to do other than to keep it up to date on a fairly regular basis. Alternatively, you may have decided that you want an income to be generated from your blog. In this instance you need to be familiar with both Search Engine Optimization (SEO) and AdSense, as both will also aid you in deciding on your content.

If generating an income from your blog is the way you want to go then you need to do whatever you can to ensure that as many people as possible will visit your blog. One of the ways to accomplish this is to make certain that whatever you have decided to write about will direct visitors to your blog by way of the search engines. As you can see, knowing and understanding something of how search engine optimization will assist you in directing traffic to your blog is important. The same can be said about AdSense as well. Your AdSense ads need to be clicked on by your visitors and so placement of them is also of equal importance. Understanding how AdSense and Search Engine Optimization works will help you in deciding what your blog is to be about but we will go more in-depth about this in later chapters of this e-book