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How To Get Your Local Business Website Ranked High In Google
Posted by David McCammon at Oct 8th, 2008 in SEO
As you already know, you absolutely must have a website if you intend to in any way remain competitive in the fast moving marketplace we ‘re in. And further, you will likely agree that simply having a website isn ‘t the end of it. Your local business website will need to show up high on googles first page. If not then it is just a waste of time. The obvious question then is how do you get your website to rank high in google?
As you know there are many people in your area that are capable of building you a local business website. And if you go online you could probably find thousands more around the worldwho would happily put up a site for you. They will charge you anywhere from several hundred dollars to thousands of dollars to put up a site for you. But remember almost none of them will know ANYTHING about getting you listed at the top of page one with google.
The good news is that website developers have learned how to put up gorgeous web properties. Some of them are really great at it and can build you a site that would make you proud. You can definately buy a super duper website that you will want to show off.
The bad news of course is that know matter how much you spend on a fancy business website, you still won’t have any new customers because google doesn’t give a hoot how fancy and pretty you or your website is. If you don’t show up high on page one your competition will.
One reason local business website developers can get away with charging so much is that they add all of this unnescesary crapolla and then charge extra for it. Much of this junk actually makes it harder to get a first page let alone first spot ranking. You really don’t want to go after today’s customers with that kind of website.
So what does Google look for? Websites that Google’s software judges to be highly relevant to the search term. When people search for “Chicago antique store” Google wants to show them information they’ll find useful. They’ll direct them to sites that Google’s software thinks are the best matches for “Chicago antique store”, not the ones with the cutest animated cartoons.
And there are ways of building a website that Google likes. Likes a lot. It’s called “optimizing”. When we build your website, we optimize both the underlying code, and the contents of the website to rank high in Google’s search results. Very high. And guess what? The higher up your website is in Google’s ranking, the easier it to stay there, because more people will be clicking on your site. And that will tell Google’s “spiders” that your site is even more relevant. When we build you a Top Ranked Website, you go right to the top, and you stay there.
And there’s even better news. Most web designers are going to want several thousand dollars to build you a website. But that’s not necessary at all. For less than $1000, you can get a really nice looking website that ranks high in Google and pulls in leads and customers There’s no need to spend five grand or more on a website that blows people away with its design. That’s not what a local business website is for, anyway.. It’s to get you more customers so you can make more money.










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