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How To Start A Personal Training Blog To Attract Clients Quickly And Easily
Posted by Mike Gates at Jan 28th, 2010 in Blogging
How To Start A Personal Training Blog To Attract Clients Quicker and easier than you may have thought. A blog is the short name for a web log. It is a quick, easy, and cost effective method of building your internet presence. A blog is not a website but it can do many of the same things as far as marketing your business is concerned.
But a blog is easier and cheaper to build. You can go to a free blogging service and build a blog for the cost of your time. A website costs you money to rent hosting space.
You can find several free online lessons on how to build a blog. You can believe it or not be up and running your own blog in less than thirty minutes. If you are familiar with using a word processor you can easily keep your blog updated.
Search engines love blogs. Search engines rank sites on the internet according to new and fresh relevant content. If you post everyday on your blog, which you should commit to doing, your blog will rank high on the search engines. This means when people search online for terms related to personal training or personal trainer your blog is more likely to come up on the results pages verses a website on the same subject that is static; one that does not have any fresh content.
You can build a following with your blog by giving valuable information about fitness and diet. You can show that you are an expert in your field. You put your contact information on your blog so people can contact you. They will want to contact you because after awhile they will feel they know you because they read all your great posts daily on your blog.
Also have an about yourself page on your blog to list your qualifications. Post fitness tips and information on how you help people get in shape and better their lives through health and fitness. And try to make a post if not every day then at least three to five times a week.
You can also offer discounts to regular visitors to your blog site. You can ask people to contribute to your blog. You can ask them what the most challenging part of getting into shape is; asking for them to contribute gives them a sense of community. As they connect with you through your blog they will be more likely to seek your personal training assistance.
As they connect with you they will feel like they already know you. They will be more inclined to want to work with you. And you can join online forums where people are looking for training or diet advice. Do not go on to the forums promoting your business. Do not even promote your blog directly. Instead be a helpful member of the forum and simply include a link to your blog in the signature section. People will visit your blog once they trust you to be an expert in your field. You may get some new customers for posting in the right online forums.
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