Internet marketing today has developed into a very wide range of activities. In the past it was possible to develop your presence simply by submitting to several hundred or even thousand directories and asking them to list your site. This would build up your back links, which you certainly need to rank well.But today this is not enough. The back links you need have to come from many different types of source. For example article directories, video sites, and blog directories.

Now you have created your own blog and you update it weekly.This is a good beginning. Next you have to list your blog in as many blog directories as possible. If it is good quality within, then the directories will certainly list you.

If your articles are well written you will have no problem getting listed in article directories.There are many services that will take your article and submit it to directories on your behalf. Or you could do it yourself.

Videos are now easy to make and are the most recent addition to our marketing . They are excellent in getting your message out, by way of demonstration rather than simply writing about your company. So now you take your video and submit it to several video sites. To ensure visitors find you, watermark the videos you create. Services can help distribute your video for you. Each of these sites requires you to stay on screen during the upload, this can be very time consuming. Therefore submission services save you time.

The engines have developed a very sophisticated system for assessing all the back links a site has. It even records the date on which each was created. It further measures the rate at which your site accumulates these links. Too many in a short space of time is unnatural, particularly if your domain is relatively new. You have to be careful in the work you do so that this accumulation is more regular. They would be far more impressed with, say 30 links per month gathered over 12 months than 360 appearing in one month. So set up your link building activity accordingly.

The engines now uses a measure of recency when it calculates in its listings. What this means is new material from a trusted source gets an extra lift and why it is important to have your own blog. Once you have become established, new articles published to your blog will quickly show up in the rankings.

On page optimization is just as important as ever. In order to gain from all the link building you do, you need to make sure your pages are properly optimized. Such things as proper titles, keywords and descriptions are important,as is naming your images after your top keywords.

The copy of your body text should also contain a few keywords. This will happen naturally as you are writing about your industry and the engines are aware of word associations that go together. So if you were writing about flowers, it would be natural that your text contained words like mothers day, special gifts, roses or other flower-related terms.