List building is a great way to build your online business. The money is in the list. You may have heard this saying in the online marketing world. It is true. It means that the larger your subscriber list is the more money you will make.

It is harder to sell to someone new than it is to sell someone who already knows you. This is the logic behind building up a list to sell to. The best way to build your list is to offer a free report on your website. This will of course be related to you website subject matter.

You should place an auto responder on your website. There are many good choices in this area. You can read about free auto responders but as they say you get what you pay for. So if you can afford about twenty dollars a month you should go with one of the pay services.

When people see your free report they will know that they have to give you their email address to get it. Some people ask for more like their telephone number and even address. You will not get too many people giving this information away. So do not make it a requirement for the free report.

You can set up your auto responder to ask for that information but not require it to get the free report. You do need to make the email address a requirement however. You want to ask the visitors to your website for their primary email address. People today have throw away email addresses they never check. You want their primary address so they will be sure to see your messages.

Also set up the system so they have to check their email address for a confirmation link. This will keep people from putting in fake information to get your material. Once you have their contact information you can now send them sales offers and other website information via email.

Do not send sales offer right away. Build trust and build a relationship with your subscribers. Once you do this then you can start sending out sales information and offers. But make sure you are seen as a friend and not someone trying to sell with each scheduled email message. Remember it is easier to sell to a friend than a stranger. Your plan is to build that trust and relationship with your subscribers.

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