If you are new to the internet world, then you have no doubt been bombarded with new terminology. One such phrase that you are probably becoming very much aware of is, Search Engine Optimization (SEO). There is lots of computer terminology that you can ignore, but SEO is not one of them. This deals with properly laying out your web pages so the SEO will find and list them. This is known as on page SEO.

Search engines depend on key words to give them the information they require. This applies to every single page of your site. The search engines don’t just stop at your first page. On page optimization is not difficult once you understand what the search engines are looking for. You must constantly keep your website up to date with fresh material and keep optimizing your key words. It takes work to get noticed, but no doubt your web site is worth it.

Here are some ideas to help you get your web into good shape for SEO.

Everyone one of your pages should have a title. Google will scan the title, and wants to be able to see only the most pertinent key words related to the content of the page. The more important that Google feels that the keyword is, the higher the page rank they will give it.

Add Keywords in H1 header tags: The H1 header tag should be as far towards the top of the page as possible. You can think of an H1 header tag as a title for whatever content you have on your page.

Add Keywords in H2 header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the H2 header tag. The H2 tag should be placed somewhere towards the top half of your webpage

A very common phrase you are going to hear, or probably have heard is, keyword density. This is a ratio or percent. It means how many times your keywords show up in the content, as compared to the total amount of the words. It’s very important that your keywords flow in your content ,just like they would in conversation.

Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This will help the search engines like Yahoo which words/phrases should be given more weight.

Properly include ALT image tags: ALT image tags is the description of the image for search engine. You should always include the keyword in the alt tags to increase keyword dentisity, but not overdo it.

The tech that appears in your click on links is known as the anchor text.

Keywords in URL: Search engines take into account the words used in the URL. So it’s a good practice to include your targeted keywords in the URLs of your website.

Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is necessary for the consumer. This also helps the search spiders to get several links to follow.

Off page SEO is believed to be more important than on page. This may be something you will want to investigate further and arrive at your own conclusions. Always keep yourself aware as to what the search engines are looking for. After all they are your best advertisement for reaching the masses of people that are on the net everyday. Naturally the more traffic you can generate to your site the more successful your business will be.

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Tags: SEO