There are a plethora of different methods of online lead generation for network marketers. Leads, after all, are the backbone of any network marketing business. Without a constant stream of quality, pre-qualified prospects coming to your virtual door, you’re never going to build your business. Lead generation strategies vary, and you may have to test out a few methods until you find the one(s) that work best for you. However, to get you started, here are some of the top methods of online lead generation for network marketers, as well as one particular method that you should NOT use.

Creating your own landing page with a contact capture form is one of the best ways to acquire leads. You’ll just place a short form on your page that asks for your visitors’ names and email addresses. This information will then go into your auto responder, and you can send the new prospect information via email, since the person will have agreed to receive this information. Of course, you can’t just ask for contact information without giving something in return. You should be offering extraordinary information on your website that the visitor has to “register” to see, or giving away an ebook or report that requires contact information for you to send it.

Today on the internet there are so many people wanting your email address that you must offer your visitors something valuable for them to sign up for your newletter. One of the best ways I have seen this done is to write a short ebook or a “special report”, which can consist of 4-10 pages of information related to what the visitor came to your site for. You can even hire someone to write it for you if you have the budget to do it.

You can also partner with another network marketer to exchange leads, or to barter for access to the leads of the other marketer by providing that marketer with a service that’s beneficial to his business. The beauty of the internet is that you can do all of this online over email or through instant messaging, so the person you trade with can be literally anywhere in the world.

You can also partner with another network marketer to exchange leads, or to barter for access to the leads of the other marketer by providing that marketer with a service that’s beneficial to his business. The beauty of the internet is that you can do all of this online over email or through instant messaging, so the person you trade with can be literally anywhere in the world.

One thing you should NOT do is buy leads. Leads that you purchase are often of very poor quality, and usually out of date. It may sound great to be able to buy hundreds of thousands of names for just a few dollars, but it’s definitely not worth it. You’ll just end up wasting valuable resources in the long run.

When you purchase a lead list, whether it is recommended by your upline or you are desperate for names and numbers, you need to be aware of the drawbacks to using lead lists. One is that the leads are usually sold to other marketers so you will be competing with them from the start. To get exclusive leads you will have to pay a high premium price and my experience has been they are not worth it.

The Internet has made it possible for anyone to achieve network marketing success. It’s not like the old days when you had to go approach strangers in public and try to sell to your family and friends. Today, you can find interested, qualified prospects throughout the world. Using the top methods of online lead generation for network marketers, you can be very successful, even more than you ever dreamed was possible.