A trademark enables companies to protect their exclusive ownership of their logos or brand names. For the legal validity of the brand name, the trademark has to be properly registered with the trademarks and patents authority in your country. A registered trademark serves as a notice of its recognition by law, thereby preventing any dishonest individuals or companies from making use of it as it is or in any other form that may have a close resemblance such that it can be mistaken for the original mark.

It is advisable to get your brand name duly registered as soon as you have made a final decision on it. Any slackness in filing an application might result in someone else applying for that name before you do, in which case you will lose the chance to register that trademark.

The first thing required for registration of a brand name involves a basic check for the availability of the chosen name. You should conduct an elaborate search for resembling trademarks registered by other firms to ascertain any chance of duplication. The database maintained by the registration authority can help you figure this out.

Next you have to collect the application form and fill in the mandatory information which includes the name of company, office address, type of products or services provided and other such necessary details. The form duly filled in should be then submitted with the requisite registration fee. However, any failure to conduct the background check on the registered names can lead to rejection of your application and your registration fee too will be forfeited by the concerned authorities.

After your are done with these formalities, you might be needed to answer certain questions from the authorities. Such queries are required to be responded to within a limited time. If your application is accepted, the authorities will issue you a certificate stating the details of your trademark that will give you all legal rights over your trademark along with authority to sue for infringement.

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