Have you ever had a cold? Of course you have. And have you ever given that cold to someone just through passing without knowing that you gave them your cold? The answer to that is probably yes too. Often times this happens in the workplace or in the home or anywhere that people tend to hang out. What happens when the person you gave the cold gets around more people? Yes, they pass the cold right along just like you passed it to them.

A lot of businesses are built around the premise of people passing something around. And sadly enough some businesses are toppled on the premise of people passing something around too. What people pass around the most when it comes to talking about a business is their experience with that business. If they had a pleasant experience most people wont hesitate to tell someone else and that goes double if they had a not so pleasant experience.

Most businesses grow through word of mouth and that repeat business allows them to make a residual income. Residual income is made when a customer or client comes back to do business at the establishment over and over again. counting on the residual income can mean the difference between staying open and closing down for a lot of businesses.

Take a minute to think about your consumer value. Lets say you enjoy a certain food establishment and you frequent it about once a week, or month, or even once a year.

You are considered valuable to that place because you have given your busines to them over and over again. When you take that and multiply it by the lifetime of your visits then you can see that your worth adds up fast.

At this point because you keep coming back you are considered as a residual income source for this business.

So if you know the power of giving away a cold and giving away a kind word then you can imagine the power of harnessing the power of a residual income and improving your financial life.