Optimizing a website is more than typing keywords in the right places. SEO and internet marketing strategies need to keep changing along with the newest trend on the internet.

Social networking sites such as Twitter, Facebook, and Digg now dominate the lives of many net users. It seems that everyone has their own Twitter, Facebook, or Digg account among other networking sites. Some of these sites have millions of members and billions of traffic, sometimes surpassing even the most popular search engine. This means that social networking sites need to be an integral part of your SEO and marketing plan whether you like it or not.

The immediate advantage of using social networking sites is to create links back to your website or web pages for free, without breaking any rules. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links with permission.

When you place the links on your accounts, you share them with your social network friends who will check it out. You will get instant views from them. After you expand your network further, you will get more followers or friends who are related to your business. Aside from expanding your business, you can also get interesting information from them.

Being on social networking sites mean more than sharing info or link. You also need to build interaction with your followers. Ask for their opinion, input, or comment there so you do not have to flood your website with comments. Most people also prefer to participate in familiar sites such as the social networking site, rather than commenting on other websites.

As any qualified social media keynote speaker would tell you, some popular social networking sites that are very important for marketing and networking are Digg, Twitter, and Facebook, among other sites. This trend is not constant. There might be changes in the future about the key players of social networking, but for now you need to focus your effort on these sites because they are ideal for SEO.

First thing to do is to create your account in all these sites. You can create a personal account or use your business account. In Facebook, you cannot create business account without first having a personal account. After that, you can create as many business pages as you like. It is recommended that you only create one page for one business to avoid confusion and to focus your marketing effort.

After your account is created, the next thing to do is to fill the information and profile about you and your business. Some people might choose not to fill personal information to protect their privacy, but you do have to fill in all relevant info about your business. Not doing that will make people think you do not have a legitimate business or just a spam bot.

Your first network is likely to be the people you know in real life, such as your family, business partners, coworkers, acquaintances, customers, or friends. Continue to update your account with offers, links to your newest page, and news about your business. Do not forget to actually interact with people, which is after all, the main purpose of social networking sites. Share info, talk in a discussion, and answer questions about your business, and you will find your network expand over time.

These are the first steps to build your presence in the social networking sites for SEO and internet marketing purpose. It takes a while to get solid followers, but when you do, the result will be worth the effort you have put in.

The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.