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The Deal Behind Google Vs Yellow Pages

The Yellow Pages has been with us long before most of us were born. Now that the Internet is slowly encroaching their territory, the Yellow Pages wants people to know how effective they are as opposed to their online counterparts. However, the online people say otherwise. In this war between Google vs Yellow Pages, who is right? Which is better?

Melbourne SEO Services, in an effort to answer once and for all which is better, conducted a survey in the streets of Melbourne and asked them questions such as: “How do you search for products and services you need?,” “What search engine do you use most?” and “How often do you use Google?”

When the results were tallied, it was overwhelmingly one sided. 53.85% of the respondents said they haven’t used the Yellow Pages the last year, while 100% used Google every day. That’s a lopsided result for Google over the Yellow Pages! So what else do the Yellow Pages have in the Google vs Yellow Pages war? Virtually nothing. The survey is probably the best viral marketing video Melbourne SEO services has done, so be sure to check it out and vote for it to help spread the word.

The survey, however, is not the only indication that the days of the Yellow Pages are numbered. SuperMedia, of the United States’ Yellow Pages, has announced that there has been a steep decline in Yellow Pages’ profits in ’09. This decline is most likely to continue slipping each year as the power of the Internet slowly takes hold of all Information.

It is clear that in the Google vs Yellow Pages war, Google has the upper hand. If you compare, looking up something using a fat yellow book that squints your eyes or typing what you need then instantly getting the results you want, which would you prefer? Although admittedly, the Yellow Pages are here to stay, the question is, how long? There will still be users of the Yellow Pages, but how long will they survive? As long as there are people who still use the Pages, it will stay, but with the rapidly depleting number of users, the end for them is fast approaching.

People don’t really care what the differences between the two are, the ins and outs, how they work and what not. All they care about is getting the results they need in a blink of the eye. Simple and easy, without fiddling with pages. If you were to take a stopwatch and record the time it takes to make the same search using both media, almost always will Google win. That is of course, unless your Internet connection is working at a snail’s pace and what you are looking for is named “Aaron’s”, then the Yellow Pages would most likely win.

And so, it seems that Google has a firm hold over the Yellow Pages in the race for being the premier hub for information and resources. If you look at the way things are going, if book overall are threatened by the coming of the iPad and other technological wonders, what hope does the old Yellow Pages have?

If you want to know more about google vs yellow pages, visit www.melbourneseoservices.com today for more information. This article, The Deal Behind Google Vs Yellow Pages is released under a creative commons attribution licence.


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