Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask. – The “announcement list”. At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.

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What Is An “Announcement” List?

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DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!” Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?” If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

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How About An Example “Announcement” List?

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When visiting my site you’ll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.

That’s it. I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.

Does it Work? I’ll give you a few of the reasons…

1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list

2. This is not an “announcement list”, it is the “Free PLR Club”. This changes perception immensely.

3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.

4. You don’t have to buy to join, nor do you have to buy after you’ve joined. No commitment. Buy what you want, pass on those you don’t.

5. I provide a cost example illustrating what is available for purchase right now, adding to the perceived value of the free “membership”

The idea of creating the “announcement list” becomes a complete no-brainer when you throw in the following twist. My affiliates get to “give away” free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.

Right now the wheels are churning, er turning…

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What Kind Of “Announcement” List can I Build?

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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…

* PLR List. Swipe my idea, create yoru own list of private label rights buyers.

* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.

* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.

* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.

* Bloggers List. Another idea is a list of bloggers looking for ready-made content to post to their blogs. Tell them when new content is available.

* Industry News List. Become the “go to” guru who is on top of breaking news about your industry.

* Joint Venture List. Develop a list of partners and affiliates who are ready to promote anytime you have a new offer.

* Incentives List. Here’s a great idea – create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.

* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.

While all nine of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.