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Viral Reports: How Can You Write Them?
Posted by Theo McLanahan at Jul 25th, 2009 in Viral Marketing
Writing viral reports is one way that you can boost traffic to your website. Viral reports are reports that are straightforward and concise which you distribute to others who then put their affiliate links on them and send out to people on their mailing list.
This is a win-win situation. The people who are passing your report on will have free, ready-made content to use, and you will have an army of people passing out your report, which is going to drive traffic to your site.
The information that you write in your viral report is not in danger of being stolen by others. When sending out the report, you can add a stipulation that the cover page of your report show your name and the address of your webpage. There is also available software that makes .pdf document links unchangeable.
Writing a whole report may seem like a daunting task, but you can break it up into smaller, easier to tackle pieces. Take the subject matter that you want to include and break it up into sections. If you write one section each day, which will be the equivalent of one or two articles, you can create a special report in seven to ten days.
Remember that you want your report to be interesting, yet clear and easily understandable. Readers will quickly lose interest if they find the report’s content to be overly boring. Online readers especially tend to be in the habit of scanning a page instead of reading every word. That means that you need to use bold headlines and bullet lists to make your important content stand out.
Do research on keywords that are especially interesting to your target audience so that you can decide what topic you should write your report about. Reviewing which articles on your website are receiving the most views might reveal that a certain topic has become especially popular with visitors to your site. Writing a report about that particular topic could prove beneficial.
The information in your report should fall somewhere between seven and fourteen pages in length. This is because it will be long enough to let you develop your reader’s interest in the subject while not being so long that they lost interest before they finish reading it.
It may sound like a contradiction, but giving away information, in the form of viral reports, is a great way to promote informational products. Give your readers enough information to answer their basic questions about your subject matter, but leave them wanting more. Include links to informational products you have created or other products that you are an affiliate for.
Viral reports are also useful in advertising products you have for sale, getting new people to join your mailing list, and generally promoting your website.










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