Industrial design applies a blend of art and science for improving a product in a way that there is an increase in its market value through enhanced appearance and functionality. It comes to use both for products which are in the development stage and those that have already been launched in the market.

Industrial design primarily emphasizes on how the customer will relate to a particular product. The customers must see the product as worthy and valuable enough to spend money on. The desired result in such cases can be achieved by improving the functionality as well as appearance of the product, which will make the product attractive to several customers.

A detailed research into the buying habits of consumers and their choices and preferences is the first step towards designing a particular product. This step is succeeded by sketching, model making, prototyping and final testing before launch of the product in the market. Nowadays, 3D software is employed to accomplish a lot of these tasks, and CAD applications are of excellent help to designers.

Industrial designing essentially concentrates on a product’s overall shape and texture. Designers need to concentrate upon many factors other than the looks of the product. These include sturdiness, functionality, ergonomics and the convenience of usage of the product. Moreover, it is also possible for the designer to decrease the expenditure on production by making more cost effective designs.

Industrial design is not restricted to the above aspects but also extends to other considerations like packaging, analysis of the market demand for the product, and also the study of the consumer’s response to the design of the product. Therefore, industrial designers have to go through an extensive training for many years before working on a live project.

Some of the illustrious names in the profession are those of Brooks Stevens, credited with designing the Harley-Davidson motorcycle, Raymond Loewy, who rose to fame with the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.

Discover more about Trademarks Singapore and Industrial design protection. Get a totally unique version of this article from our article submission service