Once upon a time, you could only get worthwhile backlinks by hiring an SEO firm. No More. Today you can generate good backlinks easily if you know how. This probably does have some impact on the big expensive SEO companies and Linkbuilding Services. However, they still charge 4 figures a month for these services and people still pay the fees.

Once you see what’s available to you for cheaper yet still effective services, you’ll never think of hiring a firm to handle your search engine optimization for you ever again. Now, pay attention, here is the beginning of WHY you don’t need to hire an expensive linkbuilding service or SEO firm. It is true that some of these techniques might need outsourcing or your manual operations but just look and see.

The two most important factors for ranking well in the search engines are off-page and on-page optimization (what else is there, really?). Since the Internet is always changing, the search engines are also constantly changing their algorithms and formulas for ranking sites well because it is in the best business interest to do so. As they keep changing the rules you need to stay abreast of these rules in order to stay competitively ranked and while the top SEO firms are well aware of these changes, you can stay on top of what works by getting involved in your rankings efforts personally or hiring in-house company staff to do it for your company.

Two things are making on-page optimization increasingly important: Latent Semantic Indexing and Silo Site Structure Design. These are critically important for your rankings. Latent Semantic Indexing, or LSI is a fancy term that means your sites will rank well if your site content is using the terms commonly associated with that topic. Silo site structures design means organizing your sites in a way that rewards the human visitors and readers with an easy to navigate site. Doing these two things is simply solid SEO. It means you’ll need fewer backlinks for better rankings.

For off-page optimization, you can use a low-cost link building service to generate backlinks from relevant sites. The number of backlinks can be in the thousands. However, the problem is these low-cost services get “used up” after a while. So you really need to get a new service about every 6 months or so if you want continued results. Many linkbuilding services are available now at lower costs and they can build your backlinks quite effectively. Well, if you use those savings to hire a site designer and hire writers, your SEO and linkbuilding campaigns will show a better ROI-Return on Investment, much sooner.

When you are the only person on your staff, you need to see a fast return on your expenses. This is true if you are responsible for expanding your company’s offline presence onto the web also. What is the best strategy for doing that? Keep your fingers “in the pie”. Stay involved and maintain control over your search engine optimization efforts. This is also a great way to teach yourself what is actually working. This isan important skill that all companies need to stay competitive. Sole proprietors really need to see income being produced from their search engine optimization work.

Look in marketing forums for advice on linkbuilding services that work well yet cost less than the high end services. They can give you good quality backlinks in their own way for a lot less investment of your time and money. For example, Backlink Solutions has a very large network where you can benefit from fine quality backlinks. In today”s economic climate, every business needs to do more with less time and less expense involved.

Gone are the days when you could just dish out cash to a big SEO firm to enhance your brand visibility online. Today, companies need to be creative with their staff. Nurture different skills and get more people involved with web exposure. Some of them surf regularly anyhow. Find out who the good writers are and get them to submit informative articles or posts about your niche to My Article Network . Be creative with your staff and improve your online presence.