To start earning a passive income online it is not always necessary to sell your own product. For example you could start publishing your own electronic newsletter, otherwise known as an ezine.

Basically, what you do is create a sequence of newsletters on topics related to your niche. You can create a list of subscribers with an auto-responder. Subscribers will request a copy of your ebook or first edition of your newsletter. You then load your sequence of follow-up newsletters into your auto-responder and they are sent out on a predetermined schedule. This is a great way to build a solid relationship with your subscribers. In addition a good auto responder will allow you to send broadcast messages whenever you choose.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. This is a great way for you to communicate with subscribers who you know have a interest in your area of expertise or your niche.

You are saving valuable resources while also saving your self lots of money and time. You are creating an effective and an efficient communications medium with a computer and an internet connection. This is all in place of investing in expensive publishing equipment, office space and furniture, and staffing office workers.

One of the best places to start your ezine marketing is at Aweber.com. Aweber provides one of the simplest and most effective auto-responders on the market today. They provide a simple system for your subscribers requesting your ezine publications. You are able to create pre-scheduled follow-up messages for sending your ezine. You are also able to create broadcast messages that can be sent at your discretion.

Whether you create your own products to sell, or you decide to promote other people’s products through an affiliate program, then creating and publishing your own electronic newsletter will be a key cornerstone to your internet marketing efforts. Publishing an ezine establishes a relationship, builds trust, creates value, and develops loyalty with your subscriber list. Over time you will become the expert in your area of interest or niche, and your subscribers will grow to depend on you to deliver them information products of important value and quality content.